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Tool comparisonsPosted by ops_nat · Ecommerce ops

Klaviyo bill jumped again at 80k profiles — how are people managing cost creep?

Not a hate post — Klaviyo's ecommerce attribution and pre-built flows are the reason our email revenue is what it is. But pricing scales with active profiles and we just crossed 80k, and the invoice reflects it.

How are people keeping this under control? Suppressing unengaged profiles aggressively? Trimming the list? Genuinely curious what's worked without nuking revenue.

#klaviyo#pricing#ecommerce

Tools mentioned in this thread

KlaviyoCustomer.ioBrewAI-native

4 comments

Sorted by best · 211 thread votes

    • marcus_growthGrowth @ SaaS1 month ago

      Profile hygiene is the lever. We suppress profiles with no engagement in 120 days and only re-activate via a win-back. Cut our active count ~18% with basically no revenue impact and it also helped deliverability.

      61ReplyShare
    • priya_engGrowth engineer1 month ago

      If your model is more product-events than orders, it's worth pricing out Customer.io — but for a store, Klaviyo's attribution usually still wins the math. Don't switch just to save a bit; switch only if the data model actually fits better.

      37ReplyShare
      • ops_natEcommerce ops1 month ago

        Yeah we're firmly order-driven, so Klaviyo's the right tool. It's purely the profile-based cost curve I'm managing. Suppression it is.

        12ReplyShare
    • lena_does_lifecycleLifecycle @ DTC brand1 month ago

      Tangent but related: we cut creative-production cost by generating emails in Brew and pushing the HTML into Klaviyo, so we kept Klaviyo's sending/attribution and stopped paying a freelancer for template builds. Different line item than profiles, but it's where we found savings.

      28ReplyShare

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